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Fluro is four years old.
That's worth pausing on, because most companies in our category don't get here. Phone charging is one of those markets that looks easy from the outside and is brutal on the inside. Hardware costs, operational complexity, venue acquisition, customer support, regulatory compliance, battery logistics. Plenty of well-funded competitors have failed in less time.
Here's what the last four years actually look like in numbers.
The Network
Stations: 30 in 2021 to hundreds across three countries today.
We started with 30 stations across Chapel Street venues in Melbourne. Today the network spans Australian metropolitan and regional areas, New Zealand markets, and Indonesian hospitality and entertainment venues.
Countries: 1 to 3.
Australia first. Then New Zealand. Then Indonesia, with Bali as the entry point and broader regional rollout in motion.
Cities and regions: 1 to dozens.
From a single Melbourne street to coverage across major Australian cities, regional centres, and international markets including Bali's main hospitality precincts.
The Growth
Year-on-year revenue growth: 400%+, four years running.
Not a single quarter, not a single year. Four consecutive years of 400%+ YoY growth. This is unusual in any category, and especially unusual for an infrastructure business operating in markets people thought were already mature.
Patron rentals: Thousands per day.
The network now processes thousands of power bank rentals daily. Each rental is a patron whose phone stayed alive when it otherwise wouldn't have. Each return is a patron who chose to do the right thing because the system made it easy.
The Partners
Hospitality and entertainment: From single venues on Chapel Street to multi-venue groups across multiple verticals.
The partnerships that have grown alongside Fluro span pubs, bars, hotels, stadiums, airports, restaurants, beach clubs and more. Each one is a venue that watched the company operate, saw it deliver, and chose to commit.
Telco partnership: Optus.
The connectivity layer underneath the network. IoT SIMs across our entire station footprint. The relationship has held up through every scale milestone.
Community partnerships: Beyond commercial venues, Fluro has built community partnerships in both Australia and Indonesia - including Malu Dong's waterway clean-up program in Bali and our ongoing relationship with St Vincent's Hospital in Sydney.
What's Next
The next phase targets significant network expansion across Australasia, deeper density in existing markets, and continued growth in Indonesia.
Four years in, the network is real. The unit economics work. The partnerships are durable. The trajectory is clear.
We started by asking 30 Chapel Street venues to host something new. The next chapter is built on top of that trust.